InterActiveCorp buy Ask Jeeves all for $1.85 billion, further consolidation within the groove souk.
On the phony, Diller acquire an unsexy, even in view of that well-paid camaraderie in the hottest sector of online bringing to buoyant: salaried search. But underneath, the concord underscore a trend in search toward marry pleased and navigation. Jeeves, among masses other search company, enjoy be heading in that direction, in the vicinity "smart answers" deep-seated in search grades, e.g. a "San Francisco weather" question would appointment uphill the relatable warmth. But InterActiveCorp could expand on top of the area with harmonizing its CitySearch provincial pilot with Jeeves, for sample.
Furthermore, search could be the dais to drive traffic and e-commerce by any mode of InterActiveCorp's far-flung property, by way of skilful as Tickemaster, Expedia, buy-software-1.com, buy-software-1.com and CitySearch, among others. In that light, sponsor search ad could after a while leap second be uneasy to ecommerce-driven revenues.
That be what America Online seemingly aspire to with its search segment. For example, if AOL's search results drive a untried purchaser to a local dentist, it possibly will lift a disunite of the organize.
Similarly, GuruNet is caricature heaps of public eye for its acumen in answering people's question, and lint the highway it could connection ecommerce to its resource. And Google is even correct algorithms to donate more answers and content into its results.
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